New Haven Health Department’s new logo and website designed with the community and accreditation in mind.
The department needed a new logo that would resonate with the community and visually represent their mission, vision and values.
Accreditation
Designed to meet accreditation standards.
Navigation
Organized resources and built a menu that made it easy for users to find what they need.
Accessibility
Adjusted the reading level and included translations for all information.
Seasonal awareness campaigns around COVID-19 and HIV vaccinations, and lead poisoning prevention resulted in
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+
impressions
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+
clicks
billboards, buses, trucks, TV, featured articles, social media
Social Media
Over the course of 1 year.
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Engagements
71% increase
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Links Clicks
53% increase
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%
Engagement Rate
504% increase
+
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New Followers
39% increase
